Our Story
So Fluffy was born from a passion for silk and uncompromising quality. Founded in 2018, the brand was created to share the beauty of natural fabrics.
Starting with accessories that combine elegance and practicality, over the years we have grown into a premium brand. Today, we design and handcraft products that blend everyday comfort with a touch of luxury – each piece sewn with the utmost care and attention to detail.
Responsible Fashion
At So Fluffy, ecological awareness is just as important as aesthetics. We believe that fashion can be kind to the planet. That’s why we have introduced a range of solutions supporting sustainable development. Most importantly, our garments are made only after an order is placed, which means no overproduction – we create exactly what is needed, nothing more.
Our Atelier
Our atelier is more than just a production space – it’s also a place where you can discover and experience the exceptional quality of our products in person.
If you’d like to view a specific model before your visit, please contact us and we’ll confirm its availability.
For those who dream of a made-to-measure garment, we offer personal consultations at our atelier. Together, we’ll create a product perfectly tailored to your needs and preferences.
To book an appointment, simply click here and choose a convenient time.
A visit to our atelier is not only an opportunity to create something truly special but also a chance to enjoy personalized service designed to meet your expectations.
98%
We follow the principle of upcycling — 98% of the silk leftover from our production process gets a second life. Fabric remnants are transformed into smaller accessories, ensuring that almost nothing goes to waste.
Our Production
Quality is at the very heart of So Fluffy, embedded in every stage of our creative process.
All production takes place locally – every piece is sewn in our own workshop in Wrocław, Poland. This allows us to maintain full control from design and cutting to sewing and finishing touches.
As a result, you receive a refined, one-of-a-kind product made especially for you. We don’t produce in large quantities – instead, each piece is crafted to order, with full attention to detail and the precision expected from a luxury brand.
What We Believe
“For us, sustainability is more than just a slogan – it’s a daily practice. From carefully selecting our suppliers and running an energy-efficient studio, to avoiding stockpiles and ensuring that durable fashion is better for our planet.”
